Green From the Inside Out by Hit To Be Squared
Thursday, November 13th, 2008No matter the product or industry, everyone can benefit from a green office. Operating a green business is not only good for the environment but good for a business’s bottom line. Big and small, there are simple things you can do to run an environmentally friendly business. A Squared Group (www.hiptobesquared.com) is committed to incorporating eco-friendly best practices wherever possible to prevent waste, reduce overhead costs and increase awareness of living an eco-friendly lifestyle. Here are a few easy-to-implement ideas that have helped A2G be a little “greener”:
- Paper and plastics are recycled on a weekly basis. Products do not need to be separated (except for food waste) since the recycling teams sort and separate by plastic, glass, etc. - Paper products such as un-needed fax cover sheets should be recycled to provide memo pads and scratch sheets for staff. - All computers have been upgraded in the last two years to energy efficient models. - Where possible, buy office products that are eco-friendly [i.e. cleaning products, paper, etc.]. - Only eco-friendly cleaning products are used in the office by staff and cleaning crews. - Before new furniture is purchased, company-wide audit is done to see if pieces from other offices can be used instead. - Office lights are on dimmers to reduce electrical costs and sustain bulb life. - When possible, offices will rely on the cool breeze of spring and fall [all year-round in LA!] instead of running the air conditioner. - A2G employees will use a personal water bottle and coffee cup in order to save on the number of wasted paper cups. - When possible and with the approval of the Client, leftover merchandise, packaged foods and unopened beverages should be donated to local charities and/or or a charity of the Client’s choice. - All paper used in Xerox and fax machine are the maximum available recycled content. - Project materials and décor are made from sustainable components, when appropriate and with the Client’s consent. - A2G strongly encourages Clients to make carbon offset contributions based on final project execution plan; calculation based on event freight, air/automotive travel and trucking needs.
About the Author
A Squared Group (www.hiptobesquared.com) is a leading interactive marketing agency known for producing innovative, consumer marketing experiences. A2G’s award-winning work includes the development and execution of prestigious campaigns for clients such as Gap, Motorola, Nintendo, method and The ONE Campaign.